- 2007 Direct Marketing Association, Southern California School (Los Angeles, CA)
— Successful Direct Response Creative, How to Direct It, Guide It and Achieve It.
2006 Spectrum 2006 A Conference of IDEAlliance (Scottsdale, AZ)
— 60 Innovative Ideas in 60 Minutes.
2006 IDEAlliance SPECTRUM 2006 (Scottsdale, AZ)
60 Innovative Ideas in 60 Minutes
2006 23rd Annual DMA/Multichannel Merchant Conference (Chicago, IL)
Creative Intensive Session: Persuasive Photography. Compelling Copy.
- 2005 22nd Annual DMA/Multichannel Merchant Conference (Orlando, FL)
Creative Intensive Session: Persuasive Photography. Compelling Copy.
2004 Advertising Production Association of L.A. (APALA) (Beverly Hills, CA)
Case Studies in Design, Prepress and Printing Utilizing Today's
Cutting-Edge Technology
- 2003 Digital Imaging Marketing Association (DIMA) (Las Vegas, NV)
West Coast Panelist for Digital Graphic Buyers Panel
2003 Los Angeles Direct Marketing Association (Inglewood, CA)
52 Ways to Stack the Creative Deck
- 2003 20th Annual DMA/Catalog Conference and Exhibition (San Francisco, CA)
Catalog Creative: Intensive Workshop and Critique
2001 – 2004 Guest Speaker at UCLA Extension Courses (Los Angeles, CA)
Case Study for the Creation and Production of the Epson Photo
Journal, The Business of Design
- 2002 19th Annual DMA/Catalog Conference & Exhibition (Chicago, IL)
52 Ways to Stack the Creative Deck
Critique Your Catalog with the Experts: Parts One & Two
2000 17th Annual DMA/Catalog Conference & Exhibition (San Francisco, CA)
Hidden Opportunities: Using Non-Catalog Pieces Effectively
Sure-Fire Tips for Maximum Response
Shooting Digital: Update 2000
- 1999 DMA Annual Conference (Toronto, Canada)
Maintaining Energy in an In-House Environment: Keeping Your Creative
Department's Fires Burning
What to do When Nothing Works: The Story of a Complete Marketing
Overhaul (with Entrepreneur Magazine Small Business Book Division)
1999 16th Annual DMA/Catalog Conference and Exhibition (Chicago, IL)
1999 Managing Digital Photography: Miracle or Migraine?
- 1998 DM Expo L.A. (Los Angeles, CA)
Positioning Your Direct Response Program for Success
1998 15th Annual DMA/Catalog Conference and Exhibition (Boston, MA)
Of Elvis Imitators and ‘Me-Too’ Catalog Creative: How to Win the Marketing
Wars by Developing Your Catalog's Unique Personality
(NOTE: DMA request to repeat previous year's speaking engagement
because of demand)
- 1997 Direct Marketing to Business Conference (Orlando, FL)
Changing Your Catalog from a Dusty Warehouse to a Superstore
1997 14th Annual DMA/Catalog Conference and Exhibition (San Francisco, CA)
Of Elvis Imitators and ‘Me-Too’ Catalog Creative: How to Win the Marketing
Wars by Developing Your Catalog's Unique Personality
- 1995 12th Annual DMA/Catalog Conference and Exhibition (Chicago, IL)
Catalog Critique of Eight (8) Catalogs
Designing by the Numbers for Maximum Response
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